| Management number | 251754560 | Release Date | 2026/09/26 | List Price | US$17.78 | Model Number | 251754560 | ||
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Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. This book shows how to innovate business models to escape the gravity of commoditisation and price-driven competition.
Beyond Price: Differentiate Your Company in Ways That Really Matter (Hardcover)| Original release date | 2008-10-01 |
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| Language | English |
| Has parental advisory label | N |
| Target audience | General/trade |
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